Recovering Lost Sales

The Recovering Lost Sales feature is designed to reconnect with potential customers who have shown interest in your products by spending time on your website and adding items to their cart but left without finalizing their purchase. This trigger is essential for reaching out to these customers, offering a reminder about their abandoned cart, or even providing an incentive like a discount code to encourage them to complete their purchase.

To set up this feature, navigate to the Workflow settings, click on Add New Workflow Trigger, and select Recovering Lost Sales. 

Customizing the Trigger with Filters

You can refine this trigger further by adding additional filters. To do this, click on Add Filters, where you can set parameters such as Timeframe and Cart Value.

Timeframe

This option allows you to specify how soon after a shopper leaves your store the trigger should activate. The timeframe is customizable in minutes, and once set, the system will initiate the trigger if the shopper leaves within that duration. 

Cart Value

The Cart Value filter lets you define a specific threshold that will trigger the workflow. For instance, if you want to trigger the workflow when a cart's value exceeds $500, you can set this condition. The CRM uses the following symbols to define these rules:

• !=: "is not equal to"

• <: "is less than"

• <=: "is less than or equal to"

• ==: "is equal to"

• >: "is greater than"

• >=: "is greater than or equal to"

• "is empty"

• "is not empty"

This setup allows you to tailor your approach to re-engaging customers, ensuring that you target the right shoppers at the right time with the right offer.