Failed to Publish a Facebook Post: Common Causes and Solutions

If you've ever encountered errors while trying to publish content on Facebook, it can be frustrating. Here are some of the most frequent reasons posts fail, along with steps to resolve the issues:

1. Two-Factor Authentication (2FA) Issues

If the Facebook business page you're managing has two-factor authentication (2FA) enabled, you must also enable it on your personal account. Afterward, reconnect your account, and the issue should be resolved.

2. Insufficient Permissions

To post as a page, you must have the appropriate role—administrator, editor, or moderator. Ensure that you hold one of these roles to avoid errors.

3. Access Token Validation Error

This error occurs when the session is invalidated, often due to a password change or a security measure implemented by Facebook. Your access token may have expired, particularly if:

• You recently changed your account password.

• You haven’t posted to Facebook via your social media tool in the last 90 days.

4. Violation of Facebook's Community Standards

Facebook restricts content that is reported as abusive or inappropriate. Posts that contain such material will not be published. Always ensure that your content adheres to Facebook’s Community Standards to avoid being flagged.

5. Manage_Permissions Error

When posting on behalf of a client, make sure you have been added as an administrator to their page. If not, you will encounter this error. You must also grant permission to manage pages during the account connection process to prevent publication issues.

6. Broken or Missing Images

If your post includes an image link that no longer works, you’ll encounter this error. Ensure the image link is functional before scheduling posts.

7. Unknown Error

This general error usually arises when your Facebook page access token lacks the required permissions to publish content. To fix it, reconnect your pages and verify that you’ve granted all necessary permissions.

8. Invalid URL or Link Could Not Be Posted

Facebook checks links in posts before they are published. If Facebook's servers are overwhelmed, it may fail to process the link, resulting in an error. If this happens, wait a few minutes and try again.

9. Reconnecting Pages/Groups in the Social Planner

To reconnect a page or group through a social media planning tool, make sure you're using the same account that initially connected the page. If you're trying to reconnect using a different account, go to the location’s settings under Integrations, disconnect the account, and then reconnect it using the correct credentials. This process ensures the token validity is updated.

For instance, if Emily initially connected the Facebook page but Alex (another admin) needs to reconnect it, Alex will have to use Emily’s Facebook account or ask her to reconnect. This can be done under Settings > Integrations > Disconnect and then reconnecting the account.

Important Links:

Make sure to check the validity of your token and permissions to ensure smooth posting.