Maximizing Social Media Engagement with Recurring Posts

In this guide, you'll discover how to schedule posts to recur on a daily, weekly, monthly, or yearly basis. Recurring posts are an efficient way to keep your social media feeds active with evergreen content, simplifying your content management process across various platforms.

This feature allows you to create AI-generated content, set custom scheduling preferences, and edit both primary and secondary posts. By using this tool, you can enhance your content strategy, but remember to consider platform-specific guidelines, such as Twitter's rules regarding repetitive posts.

Key Features Overview:

Flexible Scheduling Options: You can set up posts to recur at any interval, whether it's daily, weekly, monthly, or yearly. Adjust the schedule based on specific days, time frames, or particular hours that suit your content plan.

AI-Powered Content Creation: Leverage AI to quickly create engaging content that fits your brand, helping you maintain a consistent online presence without extensive manual effort.

Parent-Child Post Editing: Effortlessly edit both the original (parent) and all subsequent (child) posts. Any modifications made to the parent post will automatically apply to all child posts, making updates easy.

Recurring Posts Management Tab: Access the dedicated tab to adjust the parent post’s time and date settings, which will then affect all related recurring posts.

Individual Post Adjustments: Each post scheduled through this feature appears separately, allowing you to tweak each one individually without affecting the rest.

Platform-Specific Considerations: Keep in mind the content policies of each platform, particularly Twitter, which may flag highly repetitive posts.

Long-Term Strategy Development: Recurring posts help you craft a long-term content plan, ensuring your brand remains visible without constant manual scheduling.

Media Integration: Enhance your posts by incorporating images or other media, either from your own library or generated through image AI.

Content Tracking and Control: Monitor and manage all your recurring posts through an intuitive interface that provides full control over your posting schedule.

Usage Scenarios:

• Seasonal Promotions: Schedule recurring content for events like holiday sales, seasonal promotions, or special campaigns that occur throughout the year.

• Daily Motivational Posts: Engage followers with daily motivational quotes or insights that align with your brand’s message.

• Weekly Educational Content: Share weekly tips, tutorials, or industry news to establish your brand as an expert in your field.

• Celebrating Recurring Events: Mark special occasions like birthdays, anniversaries, or national holidays with scheduled posts to add a personal touch to your brand.

• Monthly Product Highlights: Use recurring posts to showcase different products each month, educating your audience on key features and benefits.

• Repurposing Content: Share valuable content from your library on a recurring basis, ensuring that new followers or those who missed it previously can benefit.

• Reinforcing Key Messages: Ensure your brand’s core messaging is seen throughout the year with recurring reminders or campaigns.

• Event Reminders: Set up automated posts to remind followers about regular events, such as webinars, product launches, or community meetups.

• Global Audience Reach: Schedule posts at times optimal for different time zones to maximize engagement from a worldwide audience.

• Compliance and Announcements: Use recurring posts for compliance updates, ensuring important information is shared at set intervals.

• Historical Events: Share notable historical moments or company milestones on their respective dates to engage followers with educational content.

Steps to Use Recurring Posts:

1. Navigate to Marketing > Social Planner. 

2. Create a New Post by clicking the "Create New Post" button and selecting the desired social media platform. 

3. Select the Recurring Post option. 

4. Choose your desired frequency (daily, weekly, monthly, or yearly) and customize your scheduling preferences. 

5. Schedule your recurring post based on the selected settings. 

6. Use the Recurring Posts Tab to edit or update the parent post and adjust all related child posts.

Key Considerations:

• Content Variety: To avoid being flagged as spam (especially on Twitter), vary your content regularly.

• Review and Update: Periodically review your recurring posts to ensure they remain relevant and up-to-date.

• Engagement Monitoring: Keep track of audience interactions with your posts and respond to feedback to maximize engagement.

• Platform Policies: Always adhere to the specific guidelines of each platform regarding automated and recurring posts.

• Rich Media: Use images, GIFs, and videos to make your recurring posts more visually engaging.

• Global Time Zones: Consider scheduling posts according to different time zones to reach international audiences effectively.

• Backup and Archiving: Always maintain a backup of your content in case of accidental loss or platform issues.

• Performance Tracking: Regularly evaluate how your recurring posts are performing to inform future adjustments to your strategy.

• Balance Automation: Avoid over-automating your social feed to maintain a balance between scheduled and real-time engagement.

This structured approach to recurring posts ensures your brand remains visible and relevant without requiring constant manual input.