Optimizing Funnels with Embedded Hosted Videos

Steps to Integrate Video into Funnel Pages

Elevate your funnel pages by embedding videos with the following process:

1. Navigate to the Sites section and select Funnels on your CRM dashboard.

2. Pick the funnel where you want to insert a video and open the editor for the step where it will be embedded.

3. Click the plus icon located at the top left to open the “Add Elements” section.

4. From the available options, select the Video Element.

5. In the sidebar, choose Hosted Video under the Video Type settings.

How to Upload and Configure Hosted Videos

After opting for Hosted Video:

1. Hit "Select Video" to access your Media Library. If the video isn’t uploaded, do it at this point.

2. Once uploaded, double-click your video to begin encoding, ensuring it’s web-optimized.

3. Modify the playback settings to match your preferences.

Important: Ensure that your video is in a common format and under 4GB in size.

Maximizing Video Features for Engagement

This video tool goes beyond simple playback—it enhances user engagement and conversions:

• Lead Capture: Enable the "Generate Leads from Video" feature to display a form during the video, allowing real-time lead collection.
• Redirect Unregistered Users: Utilize the visitor redirection feature to boost funnel performance by guiding unregistered users accordingly.

Browser Policies Impacting Auto-play Settings

A common question is why videos start muted. This stems from auto-play restrictions enforced by browsers like iOS, Safari, Chrome, Android, Firefox, and Edge, which focus on improving user experience. These settings cannot be bypassed.

Chrome’s Media Engagement Index can permit auto-play with sound depending on how often the user has interacted with media on that site.

Recent Improvements in Video Implementation

• Advanced Video Player Tools: Modern video players now support a variety of playback options, speeds, and Picture-in-Picture mode, allowing users to tailor their experience.

• Insights on Auto-play Policies: Knowing browser rules regarding auto-play ensures compliance and smooth video integration.

• Detailed Encoding Guidance: Correct encoding guarantees your videos are optimized for quality and tracking across multiple devices.

• UI and Navigation Improvements: New developments make managing videos simpler and more intuitive, improving the user experience.

Frequently Asked Questions and Solutions

• Why is my video muted during auto-play?
  Refer to your browser’s auto-play rules and the Media Engagement Index for sound-related issues.

• How do I optimize my video for smooth web playback?
  Make sure it’s encoded correctly and doesn’t exceed the 4GB file size limit.