Setting Up A2P Business Profile and Campaign

Start the registration process for A2P 10DLC services by creating a US A2P brand under your newly established Business Profile. This step is essential for activating A2P 10DLC services, required for both Sole Proprietors and EIN holders. To initiate registration, go to the Phone Number section in Settings and select "Start Registration" from the Trust Center.

Evaluating A2P Brand Registration Requirements:

• For businesses with a Tax ID (EIN for US, CCN for Canada, etc.):
  Select "Yes, this business has a US EIN" for Standard Low Volume Brand Registration.

• For businesses without a Tax ID but operating in the US/Canada:
  Choose "No, this business does not have a US EIN" for Sole Proprietor Brand Registration.

• For businesses without a Tax ID and outside US/Canada:
  The business cannot proceed with A2P registration. Consider using Toll-Free numbers for communication after completing the registration process.

After making the appropriate selection, click Next.

? Important Reminder:

Minimize carrier filtering by registering your business profile for SMS/MMS transmissions to the US using 10-digit long code numbers.

Input Campaign Information for A2P:

1. Select a Campaign Use Case:
   Choose the appropriate Campaign Use Case and provide a brief description.

2. Select the Campaign Category:
   Opt for "Low Volume Mixed" as it is the recommended category.

3. Write a Campaign Description:
   Enter a 2-3 sentence description explaining the campaign’s purpose. Ensure the text is between 40 and 4096 characters.

Click Next to continue.

Submit Sample Messages for A2P Verification:

Providing accurate sample messages is crucial for A2P registration. Follow these guidelines for successful verification:

• Ensure consistency between your brand, website, and sample messages.

• Use cases should align with the "Mixed" category you selected.

• Match your email domain and company name across all communication and brand profiles.

• Ensure your website is functional if it’s included in any message.

• Only submit messages for the brand you're registering.

• Avoid registering more than one business across Twilio; use different business information in multiple sub-accounts.

• If your messages include merge tags, use [brackets] to enclose them, e.g., [Customer].

Once done, click Next.

Detailing User Consents and Opt-ins for Campaigns:

In the next step, provide details about how you collect user consents and opt-ins. Properly completing this section is crucial for approval. Follow these tips:

• Ensure consumer opt-ins are collected appropriately.

• If you specified that the opt-in occurs on your website, make sure the opt-in language is visible on your website.

• Include opt-out language in at least one of your sample messages for best practice.

Finally, click Submit to complete the registration process.