Overview of the "Compared At" Function
The "Compared At" function is a key update to our CRM’s e-commerce capabilities. It enables business owners to show both the original and current discounted prices for their products. This functionality brings several advantages:
Enhancing Price Competitiveness: By displaying the original price next to the discounted price, customers can easily see the value of the deal they are getting.
Driving Sales Through Perceived Savings: Offering discounted prices creates a perception of savings, encouraging customers to complete their purchases.
User-Driven Update: This feature was introduced based on user feedback, showcasing our commitment to continuously improving our platform based on user requests.
How to Use the "Compared At" Feature
Utilizing the "Compared At" feature is straightforward.
Here’s how you can start:
1. Navigate to the Payments Section: Start by selecting the "Payments" option from the left-hand menu.
2. Go to the Products Tab: In the Payments area, click on the "Products" tab in the top menu.
3. Add a New Product: Click the “+ Create Product” button to add a new product to your inventory.
4. Enter the "Compare-At Price": When entering the product details, you’ll see a field for the "Compare-At Price." This is where you input the original, higher price. Ensure that this price is greater than the product’s current sale price.
5. Live Preview of Discounts: After setting the compare-at price, you can preview how the discount will appear on your site in real time, ensuring everything is properly displayed before making the product live.
Practical Applications & Scenarios
Here are some real-world cases where the "Compared At" feature can prove valuable:
Holiday Discounts: During major sale events, use this feature to show the original prices of items like winter apparel, alongside their promotional prices, making the discounts more appealing to customers.
End-of-Season Clearance: For products that are being phased out, presenting the original price next to the clearance price creates a sense of urgency and encourages quicker sales due to the perceived larger savings.
Troubleshooting & Common Questions
What happens if the "Compare-At" price is lower than the actual price? If the compare-at price is lower than the current price, the system will prompt you to correct it, as it must always be higher than the sale price.
Can this feature be applied to all products? Absolutely. The "Compared At" feature can be used for any product in your online store via our CRM’s platform.
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