Ensuring Compliance with SMS and Email Campaigns

Setting Up SMS Compliance

To safeguard your SMS campaigns, this feature automatically enforces compliance protocols, such as embedding opt-out instructions in every message. Activating this option is vital to avoid legal complications and maintain the integrity of your audience relationships.

Configuring Email Compliance

Similar to SMS compliance, this setting ensures that your email campaigns are equipped with necessary elements like an unsubscribe link. Enabling this feature helps you stay within the bounds of email marketing laws and regulations.

Managing Invalid Contacts Efficiently

A critical aspect of successful digital marketing is maintaining a clean and accurate contact list. Our CRM offers several tools to help you achieve this.

Automatically Flagging Invalid Emails

By enabling this option, email addresses that experience a hard bounce are automatically marked as invalid. A hard bounce typically occurs when an email address is permanently unreachable, for instance, if the address doesn't exist. Utilizing this feature helps to keep your email list clean, thereby enhancing the deliverability of your campaigns.

Validating Phone Numbers for SMS Campaigns

Ensuring that your contact list contains valid phone numbers is crucial when using SMS marketing. This feature checks the authenticity of the phone numbers, preventing you from sending messages to incorrect or non-existent numbers. This not only optimizes resource usage but also improves the effectiveness of your SMS outreach.

Automating Management with Workflows

Our CRM also allows you to automate the management of your email and SMS campaigns by implementing workflows.

Setting Up Workflows for Invalid Contacts

You can create workflows that automatically alert you when a contact is marked as invalid, whether it's an email address or a phone number. This allows you to take immediate corrective action, such as removing the contact or reaching out through a different communication method.

Troubleshooting and Best Practices

How to Address Valid Contacts Marked as Invalid
Occasionally, valid email addresses might be flagged as invalid due to temporary issues. If this happens, you can manually review and adjust the contact's status within your CRM.

Frequency of Reviewing Compliance Settings
It's advisable to regularly check your compliance settings, especially after updates to the CRM or changes in marketing regulations, to ensure that your campaigns remain compliant.