Action: Add to Google Analytics

Modified on Mon, 26 Aug at 5:50 PM

The Add to Google Analytics action in your workflow allows you to initiate specific events within Google Analytics. This functionality is particularly useful for tracking activities beyond simple page views, such as form completions, user sign-ups, or customer support interactions.

Google Analytics Integration

Action Configuration

Action Type

Action Name: Provide a custom name for the action or use the default one.
Action Type: Specify the action type.
Tracking ID: Depending on your version of Google Analytics, there are two types of tracking IDs:
- Universal Analytics (UA): To find your UA tracking code, navigate to the ‘Admin’ tab in Google Analytics, click on 'Tracking Info', then select ‘Tracking Code’. Your tracking ID, beginning with “UA,” will be displayed here. Copy this code and paste it into the corresponding field in your workflow.
- Google Analytics 4 (GA4): For GA4 users, go to the ‘Admin’ tab in Google Analytics, click on 'Property Settings', then select 'Property ID'. The tracking code, which is numerical, will be displayed here. Copy it and insert it into the designated field in your workflow.
Event Category: Enter the category for the event, such as 'Form Submission'. You can also create a custom category.
Event Action: Define the action that should trigger when a user interacts with your form or other tracked elements. For instance, 'Exit Form Opt-in'.
Event Label: Assign a label for easier identification, such as 'Black Friday form submission'.
Event Value: Add a dynamic value to the event using small icon tags.

Event Configuration

Traffic Source Categorization

We utilize predefined rules to categorize traffic sources. These rules compare the full page URL and the referring domain against set criteria. Detailed rules and source information are provided below:

Attribute	Rules	utm_medium	utm_source
Google Organic	Referring domain is the Google search engine	organic	Google
Google Paid Search	utm_source is google and referring domain is google.com	CPC	Google
Facebook	Referring domain is facebook.com	referral	Facebook
Paid Social	utm_medium contains "cpc" where utm_source is facebook.com	CPC	Facebook
Direct Traffic	No referring domain or tracking URL present	none	Direct
Referral	Referring domain is example.com	referral	example.com
Social Media	Referring domain is a social media site (e.g., Facebook, Instagram)	social	Social
Display Traffic	Referring domain example.com	cmp, banner, display	example.com

Note: If both utm_medium and utm_source are set, they will be used for categorization. If only one is available, the categorization will follow the table above. Additionally, GCLID (Google Click Identifier) is used to track individual clicks.

Frequently Asked Questions

How to Identify Category, Action, and Label in GA4?

In Universal Analytics, events are categorized by Category, Action, and Label, each being distinct. However, in Google Analytics 4 (GA4), all interactions are considered events without these distinctions. For example, viewing a webpage triggers a page_view event. Since GA4 does not differentiate by Category, Action, or Label, it's advisable to adapt your data collection strategy to align with the GA4 event model.

How to Verify Setup in GA4?

To check if your GA4 setup is functioning correctly, visit the GA4 property in Google Analytics. Navigate to Reporting > Acquisition Reports. If the setup is correctly configured, your data should appear here. Applying filters for source and medium (highlighted in red) can further refine the report.

GA4 Setup Verification