Funnel Type: Lead Generation

What Are Lead Generation Funnels?

Overview
A lead generation funnel is a specific webpage designed to offer something of value, like content or resources, in exchange for a visitor’s contact details. Unlike conventional methods, such as distributing PDFs or documents, lead magnet pages provide enhanced control over how content is displayed and how users engage with it. The funnel builder in your account is a great tool for creating lead generation funnels. 

Advantages

• Tailored Branding: Seamlessly incorporate your brand’s logos, buttons, and interactive elements.

• Effortless Delivery and Updates: Simplifies the process of sharing content and makes future changes straightforward.

• Boosted Conversion Rates: Typically achieves higher conversion rates compared to traditional formats like PDFs or Word documents.

• Targeted Content: Focuses on the top 3-5 points that directly address the issue your lead magnet aims to solve.

Crafting Your Lead Magnet Page

Step-by-Step Instructions

• Start with a Strategy: Strategically place buttons, calls to action (CTAs), and clickable visuals to lead visitors smoothly through your funnel.

• Page Layout:

  • Header: Feature your logo and, if relevant, a professional photo to build familiarity and trust.

  • Content Preview: Offer a brief summary or bullet points outlining what visitors can expect to learn.

  • Initial Call to Action: Place a noticeable CTA near the top of the page to encourage visitors to take the next step, whether it’s filling out a form or booking a consultation.

  • Content Breakdown: Use subheadings, bullet points, and visuals to make the text more digestible. Insert additional CTAs throughout to maintain momentum towards conversion.

  • Footer: End with a footer that includes your logo, a short mission statement, and links to your privacy policy and terms of service.

Helpful Tips:

• Use the CRM’s Funnel Builder to create and design your layout.

• Utilize custom values to streamline content updates.

• Opt for a clean, professional design that aligns with your brand’s identity.

Common Issues and FAQs

Q: How do I make sure my lead magnet page works well on mobile?
A: Use the CRM’s responsive design tools to adjust your page for optimal viewing on different devices.

Q: Can I test different parts of my lead magnet page?
A: Yes, the CRM offers A/B testing features that allow you to experiment with various elements and refine your page based on performance.

Q: How do I track the success of my lead magnet page?
A: Use the CRM’s analytics features to monitor important metrics like page views, conversion rates, and more.