Instagram Explore Feed Placement Discontinued by Meta

Modified on Thu, 20 Aug at 6:10 AM

Meta has discontinued the Instagram Explore Feed placement
 as part of their Marketing API v26 update.

This upgrade means 'Instagram Explore' is no longer available as an ad placement in the campaign creation workflow
. But, your existing campaigns stay running, and the transition happens automatically in the background with no errors or action required.

What changes?

Instagram Explore Feed is no longer available as a selectable ad placement
, per Meta's v26 API changes.
The upgrade ensures continuity, keeping the ad manager product
compliant with Meta's v26 Marketing API
requirements.

instagram-explore-placement-original-screenshots-markup

How it works?

No action needed
- the ad placement deprecation happens automatically and silently with no errors surfaced.
Published Meta campaigns with Explore enabled remain live and unaffected.
Draft campaigns have Explore removed automatically as soon as the ad set is saved.
Delivery shifts to other eligible placements.

Why It Matters

Ensures continuity
- live campaigns are not disrupted or unpublished by this change.
No errors or failures surface
to users during the transition.
Compliance with Meta's v26 Marketing API requirements.

Notes

This is a Meta-driven platform deprecation, not a platform product decision.
Existing Template Library and campaign workflows remain otherwise unchanged.