The Risk Assessment feature is designed to optimize your email marketing campaigns. Harnessing the power of Bulk Verification, it analyzes your imported contact list, offering detailed insights into deliverability and risk levels. Elevate your email strategy by minimizing bounce rates and enhancing overall deliverability.
Please Note:
Covered in this Article:
What is this feature?
- Risk Categories
- Usage Cases
How to use this feature?
- Body of the Email that will be sent (Example data)
- Risk Assessment tab
What is this feature?
Our innovative Risk Assessment feature is invaluable for your email marketing endeavors. It scrutinizes your imported contact list, providing a comprehensive overview of email deliverability and potential risks.
Delving into the specifics, it uses our internal Bulk Verification technology to dissect the email list, dividing addresses into categories such as 'deliverable,' 'undeliverable,' 'catch-all,' and 'unknown'. It further segments these categories by risk level: 'high', 'low,' 'medium,' and 'unknown'. This granular insight enables a clearer understanding of your contact list's deliverability prospects.
But it doesn't stop at merely providing data. It enhances your email strategy by helping reduce bounce rates and unnecessary blocks on your email-sending capabilities. It also prompts enabling the email verification feature for those not using it, further improving the overall success rate of your email campaigns.
In essence, this feature is your strategic partner in optimizing the deliverability and effectiveness of your email marketing campaigns, helping you reach your audience more consistently and efficiently.
Risk Categories
| Risk Categories | Description |
|---|---|
| High | Email addresses falling into this category are highly likely to be undeliverable. This could be due to several reasons, such as the email account being non-existent, the domain not having any MX records, or the recipient's mailbox being full. |
| Medium | Email addresses in this category may or may not be deliverable. This could be because the email server responded ambiguously, the domain was identified as a catch-all, or the email address was generated randomly. |
| Low | Email addresses in this category are likely to be deliverable. This indicates the server responded positively to the validation request, and the email address appears properly structured and associated with a legitimate domain. |
| Unknown | Email addresses in this category could not be validated due to unforeseen errors or temporary issues with the recipient's email server. The deliverability of these emails remains uncertain unless re-validated later. |
Usage Cases:
Bulk email validation is a powerful tool for businesses and organizations of all sizes, and it is used in several practical scenarios. Here are some examples:
Email Marketing Campaigns: Businesses regularly email marketing campaigns, sending newsletters, promotional emails, or updates to their customers. Using a list of unverified emails can lead to high bounce rates, negatively affecting the sender's reputation and deliverability. Bulk email validation helps businesses clean their email lists and ensure they reach their intended audience.
User Registration Validation: When users sign up for a service, they often provide an email address. However, they might make a typo, use an email address that doesn't exist, or provide a fake one. Bulk email validation can help to verify that these emails are valid before they are added to the company's database, ensuring that the company can communicate effectively with its users.
CRM Data Cleaning: Over time, email addresses in a company's Customer Relationship Management (CRM) system can become outdated. People may leave jobs, change their email addresses, or abandon old accounts. Regularly validating these email addresses in bulk ensures the company's CRM data remains up to date.
E-commerce Platforms: Online retailers must communicate with customers about orders, shipping, and other related issues. Bulk email validation ensures that transactional emails (like order confirmations) and marketing emails reach the customers' inboxes.
Community Updates: Non-profit organizations, clubs, or communities often must send updates to their members. Bulk email validation ensures that these emails don't bounce back and the information reaches all intended recipients.
Education Institutes: Universities, colleges, and schools often communicate with students, parents, or staff through email. Whether it's fee updates, event announcements, or educational material distribution, these institutions must ensure that their emails are not sent to invalid addresses.
Research and Surveys: Many researchers and companies rely on email to distribute surveys and gather responses. They need to be sure that they're sending these critical communications to valid email addresses to get accurate and reliable data.
Job Portals and Recruitment Companies: They often communicate with job seekers and employers via email, sending job notifications, interview schedules, and more. Bulk email validation can help these companies maintain effective communication.
How to use this feature?
Upon importing a CSV to the CRM, if your account is on the LC Email SMTP and you have not enabled the individual Email Validation feature, your imported CSV will be analyzed in the backend. Then, a popup will be displayed and an Email sent to the team members about the risk analysis of that CSV import's Email Addresses. The Email and Popup will encourage users to enable Email Verification.
Body of the Email that will be sent (Example data):
Subject line: Email content for list of high risk
Hi [Friendly Business Name],
We scanned your latest Contact Import and found the following with the email addresses:
Deliverable: 71.84%
High Risk: 17.81%
Activating native email validation can eliminate potential risks by ensuring that you don't send to non-valid email addresses. Once activated, the system will not attempt to send to any email address marked as invalid.
Support article link: support article link here.
If you have any further questions or need assistance managing your email list, please feel free to contact our support team using the blue check mark in-app. We are here to help!
Best regards,
[Admin name]
[Company Name]
Risk Assessment tab:
The Risk Assessment tab in Settings > Email Services > Risk Assessment will keep track of historical data for the imports regarding Email Addresses Risk Assessment.
The Risk Assessment tab provides a comprehensive overview of your email verifications and their results. Here's a breakdown of the user interface:
Records: This shows how many bulk email verification records or jobs are displayed.
Date Range: The date range provided at the top indicates the time frame for the email verification records displayed.
Import Name: This column lists the name of each email verification job. It fetches the name of the Bulk Import action from Bulk Actions. Each name should be unique, as that helps you identify and track the respective job.
Created at: This column displays the exact date and time each job was created. It's formatted in the pattern "Day Month Date Year Time Zone."
No. of Emails: This column shows the total number of email addresses included in each job for verification.
Deliverable (%): This column indicates the percentage of email addresses in the job verified and found to be deliverable or valid.
Undeliverable (%): This column shows the percentage of email addresses in the job that were verified and found to be undeliverable or invalid.
Unknown (%): This column displays the percentage of email addresses in the job that could not be conclusively verified, meaning their deliverability status remains unknown.
FAQs:
What does the Deliverable percentage in the Risk Assessment tab mean? The Deliverable percentage indicates the proportion of email addresses verified and found valid and reachable in a given job. This percentage is calculated by dividing the number of deliverable email addresses by the total number of email addresses in the job, then multiplying the result by 100.
How is the Undeliverable percentage calculated in the Risk Assessment tab? The Undeliverable percentage represents the proportion of email addresses in a specific job verified and found invalid or unreachable. This percentage is determined by dividing the number of undeliverable email addresses by the total number of email addresses in the job, then multiplying the result by 100.
What does the Unknown percentage in the Risk Assessment tab signify? The Unknown percentage shows the proportion of email addresses in a particular job that could not be definitively verified. This means that their deliverability status is unclear. It is calculated by dividing the number of emails with unknown status by the total number of emails in the job, then multiplying the result by 100.
What is the "Import Name" in the Risk Assessment tab? The "Import Name" is a unique identifier for each job or batch of email addresses you submit for verification. It allows you to track and manage each job separately.
Why might the date and time in the "Created at" column be important? The date and time information in the "Created at" column helps you understand when each email verification job was initiated. This can be particularly useful for tracking progress over time or determining the order in which jobs were processed.
Why isn’t every email verified? Not all email addresses can be verified for various reasons, such as server restrictions, privacy settings, or network issues. These email addresses are categorized as 'Unknown.'
What happens if the email server doesn't respond in time? If the email server doesn't respond in a timely manner, the verification system may categorize the email address as 'Unknown.' The system could not determine whether the email address is deliverable or undeliverable.
What do I do if my email list has a high percentage of undeliverable addresses? If your email list contains many undeliverable addresses, it's crucial to clean your list. You can either remove those addresses manually or take advantage of our native email validation feature, which helps prevent sending emails to undeliverable addresses automatically.
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article