Creating Unsubscribe Links in Emails

Unsubscribe links are usually placed at the bottom of marketing emails sent to subscribers. These links allow recipients to easily opt-out from receiving future messages, which is not only a best practice but often required by law. Including unsubscribe links helps reduce spam complaints and keeps your email delivery rates intact.

Adding the Default Unsubscribe Link

To activate the default unsubscribe link in your CRM:

1. Go to the "Settings" section within your sub-account.

2. Click on the "Business Profile" tab.

3. Scroll down to the "General" section near the bottom of the page.

4. Find the option labeled "Make email compliant by adding an unsubscribe link in your email."

5. If this option is turned off, enable it to automatically include the unsubscribe link in all emails sent from the system.
   
   

If your account generates too many spam complaints or unsubscribe requests, your ability to send emails may be temporarily suspended. Ensuring that the unsubscribe link is consistently added to all emails is crucial for both compliance and maintaining good sender reputation.

Customizing Your Unsubscribe Link

For businesses looking to personalize their unsubscribe links for different campaigns, the CRM allows for customization:

1. Click the "Customize" button in the unsubscribe settings.

2. Add your personalized text while ensuring that the unsubscribe tag is included.

In the email builder, you can insert the unsubscribe tag directly in the footer of the email. This customization provides opportunities for collecting targeted feedback and refining email marketing efforts.

Why Unsubscribe Links Matter

Including an unsubscribe link in your emails is both a best practice and often a legal obligation. Here are a few key reasons to include them:

• Compliance with anti-spam regulations.

• Improved email deliverability by reducing spam complaints.

• Enhancing user experience by providing a simple way to opt-out.

• Collecting feedback to refine email strategies.

Common Issues and Solutions

• How to remove the default unsubscribe link: Go to the "Business Info" tab in the sub-account settings and disable the option.

• If your email already has an unsubscribe link: Unless the default setting is turned off, the CRM will add a second unsubscribe link to the email.

• Does this apply to test or individual emails? No, the unsubscribe link is only added to bulk email campaigns, not test emails or one-on-one communications.