Creating and Posting Facebook Reels

Facebook Reels, short-form videos with a duration of up to 90 seconds, offer a great way to expand your reach. Like TikTok and Instagram Reels, they are visible to users beyond your follower base, increasing brand awareness and encouraging interaction with your content, products, or services. You can also streamline your Reels posting with your Social Media Manager for a more cohesive strategy.

Creating a New Post

To begin a new post, click on the “New Post” button in the upper-right corner of your screen. From there, choose "Create New Post." You can also access this option from a link at the bottom of your posts list.

Next, select Facebook as the platform where you'd like to post your content.

Choose "Reel" as your post type, then add your caption and hashtags. You also have the option to use an AI tool (indicated by a robot icon) to assist with content creation. It's a good idea to keep your caption brief, as it will appear directly under your video.

To upload your video, click the camera icon, which opens your media library. From there, you can select a pre-existing video or upload a new one from your device.

For automated engagement, you can set up a follow-up comment that will be posted automatically after your Reel goes live.

Before posting, you can preview your content to ensure everything looks just right.

Once you're satisfied with the post, click "Post." You’ll then see various options for managing your post's next steps.

After selecting your preferred option, your Reel is ready to be published!

Uploading Multiple Posts via CSV File

If you have a batch of posts ready, you can upload them in bulk through a CSV file. This allows you to plan and schedule up to 90 posts at once.

Start by clicking "New Post" and then selecting "Upload from CSV," which will bring you to the CSV upload page.

For proper formatting, download a sample file by clicking on the “Download a sample file” link.

CSV Formatting Requirements:

• Dates must follow the format YYYY-MM-DD HH:mm
  (24-hour format, e.g., 2025/05/23 20:15).

• The text field supports captions and hashtags.

• The link field accepts a single URL using an OG meta tag.

• The image and video fields allow multiple entries, separated by commas. Only one GIF is supported.

After uploading your CSV file, you can select the appropriate social platforms for posting and assign an approver if needed.

Once the CSV is processed, the posts will either be scheduled immediately or sent to an approver for review. Upon approval, they will be added to your social calendar.

That’s it! You’ve now streamlined your posting schedule, helping your brand reach more people with consistent and organized content.

Important Notes:

• Videos must be between 3 and 90 seconds in length and no larger than 1 GB.

• The video resolution should be 9:16, with a minimum of 540x960 pixels and a maximum of 1080x1920 pixels.

• Facebook Reels currently do not support custom thumbnails.