RSS Header & RSS Items Overview

Enhancing RSS Functionality in Your Email Builder

The RSS (Real Simple Syndication) feature in your Email Builder allows for the automation of emails, automatically incorporating new content whenever a fresh RSS item is published. This ensures your subscribers receive up-to-date and relevant content without requiring manual effort on your part.

Using the RSS Header & Items Elements

To implement these features, simply drag and drop the respective RSS Header and RSS Items elements into your email design. These elements automatically populate your emails with the latest RSS feed information.

RSS Header Element

The RSS Header element extracts tags from your RSS feed and displays them in your email. The available RSS channel tags and their corresponding placeholders are:

• RSS Tags

  • <title> → {{rss_feed.title}}

  • <description> → {{rss_feed.description}}

  • <link> → {{rss_feed.url}}

  • <lastBuildDate> → {{rss_feed.date}}

Basic vs. Custom Editing in RSS Header

While working with the RSS Header block, you can select between two editing modes:

• Basic: Insert static, non-editable text into your email.

• Custom: Allows for editable text customization in the email’s text editor.

RSS Items Element

The RSS Items block inserts various RSS feed details dynamically. Here are the supported RSS tags and corresponding placeholders:

• RSS Tags & Corresponding Values

  • <title> → {{rss_item.title}} (Title of the RSS item, typically a blog post title)

  • <description> → {{rss_item.content}} (Summary of the RSS item in HTML format)

  • <link> → {{rss_item.url}} (URL of the RSS item, clickable as text or a hyperlink)

  • <content:encoded> → {{rss_item.content_full}} (Full HTML content if available)

  • <pubDate> → {{rss_item.date}} (Publication date in format: MMM DD, YYYY hh:mm A)

  • <dc:creator> → {{rss_item.author}} (Author of the RSS item)

  • <media:content> → {{rss_item.imageUrl}} (Image URL; can be rendered using <img>)

Formatting Custom RSS Items

To fully customize your RSS feed items, you can use the following tags to open and close your formatting block:

• {{#rss_items rss_items}} (Opens the formatting block for RSS items)

• {{/rss_items}} (Closes the formatting block for RSS items)

Editing Modes in RSS Items Block

When utilizing the RSS Items block, the "RSS Editing Options" dropdown offers several formats:

• Excerpts

• Excerpts with Image

• Title Only

• Full Content

• Custom Formatting

With these tools, you can easily manage and automate content updates via your RSS feed within your email campaigns.