Individual Email Campaign Performance Statistics

The email section in the CRM offers comprehensive insights into the performance of each user's email campaigns. It provides detailed statistics, such as the total number of emails sent and recipient engagement metrics like Sent, Opened, Clicked, and Replied rates. These data points are essential for evaluating your campaign's success and refining future outreach strategies.

Steps to Access Email Campaign Analytics:

1. Navigate to the Marketing tab on the left-hand sidebar.

2. Select Emails, then click on Campaigns.

3. Choose your desired campaign and click the three dots next to it.

How to View Campaign Performance Metrics:

1. Inside the campaign, click on the Statistics tab.

2. Scroll down to access a snapshot of your campaign's performance, including the total number of contacts targeted, emails successfully sent, and emails skipped.

Attempted:

• Definition: The total number of contacts the system attempted to send emails to, including successful sends, bounces, and skips.

• Significance: This metric provides an overview of the campaign's reach and helps in planning resource allocation for future campaigns.

Sent:

• Definition: The total number of emails successfully dispatched during a specific period.

• Significance: Tracking this metric offers insights into the overall scale of your campaign.

Skipped:

• Definition: The number of emails that were not delivered to recipients.

• Significance: A high number of skipped emails might indicate problems with your contact list and can negatively affect your sender reputation.

To view more details, click Load More Statistics.

Important Email Campaign Metrics Explained:

• Delivery Success: This represents the emails that were successfully accepted by the recipient's email server. A high delivery rate increases the chances of recipient engagement.

• Opened: This shows the percentage of recipients who opened the email, offering insights into how effective your subject lines are.

• Clicked: This metric tracks how many recipients clicked on links in the email, indicating how engaging your email content is.

• Conversion: The number of recipients who completed a specific action after interacting with the email, providing a clear indicator of your campaign's return on investment.

• Soft Bounce: Emails that were returned due to temporary issues. Reviewing this helps you identify areas for improvement, such as reducing email size.

• Hard Bounce: Emails that were permanently undeliverable. Monitoring hard bounces helps maintain compliance with email marketing standards.

• Unsubscribed: Tracks how many recipients opted out of receiving further emails, which provides feedback on the relevance and frequency of your campaigns.

• Spam Reports: Tracks the number of recipients who marked your email as spam. Keeping this rate low is crucial for maintaining inbox deliverability.

Additional Reporting Tools:

• Use the date filter to customize your data view.

• You can download a line graph as a PNG file for reporting purposes.

• Each section of the "Details" tab can be exported as a CSV by clicking the Export button.

Practical Applications for Campaign Data:

• Marketing Optimization: Analyzing Opened and Clicked rates can help you refine your email content and subject lines, leading to better future performance.

• Customer Insights: The Replied metric is a valuable indicator of customer interest or concerns, which can inform product improvements and customer service adjustments.

• Sales Strategy: Assessing the Sent and Opened rates can guide your sales team's email outreach efforts, helping them engage at the right time for optimal results.

Common Issues and Solutions:

• Why Are My Open Rates Low?: Low open rates could be due to ineffective subject lines or poor timing. Experiment with different headlines and send times to see what works best.

• How Do I Increase Click-Through Rates?: Boost click-through rates by ensuring your content is relevant and engaging, with clear and compelling calls-to-action.